Month: September 2025

Reusable vs Recyclable Packaging: What’s the Real Difference?

The rise of recyclable packaging (and its limitations) Recyclable packaging has grown in importance over the last decade. To lessen their impact on the environment, many brands have shifted to packaging composed of paper, cardboard, or other readily recyclable materials. At first glance, this seems like the right move: recycling prevents materials from ending up […]

How to design sustainable packaging that reflects your fashion brand

Why branding is important Today’s consumers expect brands to go beyond the functionality of packaging. They prefer well-designed packaging solutions that align with their values, especially when it comes to sustainability. 74% of consumers (Source: Ipsos, 2024) say that packaging design influences their purchasing decisions. Meanwhile, 60% of them (Source: Dotcom Distribution, 2023) are unlikely […]

The logistics behind reusable packaging: what brands need to know

A circular cycle that really works Movopack’s solution is based on a clear cycle: brands use reusable packaging to sell products, and customers return it after unboxing. Once returned, the packaging arrives at one of Movopack’s hubs, where it undergoes quality control and sanitisation. This regeneration process ensures that the packaging always returns in perfect […]

Sustainable Packaging Trends in E-commerce (2025)

1. The Boom of Reuse The main thing we look at in 2025 is the rise of reusable packaging. Instead of being single-use and then discarded, packaging can make multiple delivery cycles, reducing waste and CO₂ drastically. At Movopack we’ve developed a packaging solution that is reused more than 20 times and can be customized […]