Year: 2025

The logistics behind reusable packaging: what brands need to know

A circular cycle that really works Movopack’s solution is based on a clear cycle: brands use reusable packaging to sell products, and customers return it after unboxing. Once returned, the packaging arrives at one of Movopack’s hubs, where it undergoes quality control and sanitisation. This regeneration process ensures that the packaging always returns in perfect […]

Sustainable Packaging Trends in E-commerce (2025)

1. The Boom of Reuse The main thing we look at in 2025 is the rise of reusable packaging. Instead of being single-use and then discarded, packaging can make multiple delivery cycles, reducing waste and CO₂ drastically. At Movopack we’ve developed a packaging solution that is reused more than 20 times and can be customized […]

How Custom Reusable Packaging Increases Customer Loyalty

From Generic to Iconic: Why Custom Packaging Matters Why Custom Packaging Matters Too often, customers receive their purchases wrapped in a standard cardboard box, a paper bag, or worse — a plastic mailer. These packaging choices offer little more than functionality. They’re forgettable, wasteful, and don’t reflect the story or identity behind a brand. By […]

How Reusable Packaging Works in Physical Stores

Waste Behind Every Purchase In Europe, approximately 40 billion single-use plastic bags are consumed each year, most of which are thrown away after only 12 minutes. Both plastic and paper bags end up in the trash without adding any value to the shopping experience. Yet shopping bags are an important part of the customer experience […]

Make sustainability flow: FITT Group adopts Movopack packaging

About FITT About FITT FITT develops advanced thermoplastic pipes, hoses, and systems for the transfer of fluids in domestic, professional, and industrial applications. As a Benefit Company and B Corp, FITT’s mission is to combine top-tier performance with measurable environmental and social impact. Minimizing lifecycle emissions, investing in innovation, and promoting a responsible supply chain […]

How Reusable Packaging Reduces Carbon Footprint in E-Commerce

From Waste to Circular Value As the pressure to act on climate change intensifies — both from consumers and regulators — it’s clear that the old model of packaging no longer works. Brands are starting to explore sustainable solutions such as reusable packaging. Designed to be used again and again, reusable packaging offers a circular, […]

5 Benefits of Reusable Packaging for Fashion Brands

1. Sustainable by Design Most e-commerce packaging is used once and thrown away. Reusable packaging flips that logic. Instead of producing more waste with every order, you use the same durable materials again and again. At Movopack, we’ve measured up to 84% CO₂ reduction and 98% waste reduction over the lifecycle compared to a traditional […]

Make logistics reusable, because a box isn’t just cardboard anymore

The Challenge The Challenge B2B logistics has always relied on disposable cardboard not because it works well, but because it was the only available option. And what did this lead to? Sustainability teams struggling to hit waste reduction targets while cardboard continues to pile up. Logistics and warehouse managers dealing with damaged shipments, bulky waste, […]

Decathlon’s New Packaging Experience: Reusable, Returnable, Responsible

About Decathlon About Decathlon Decathlon is a global leader in sports retail, dedicated to making sports accessible to all while prioritizing environmental responsibility. The company is committed to achieving carbon neutrality by 2050. Their strategy encompasses enhancing circular business models, eliminating single-use plastics, and promoting sustainable product life cycles.​ The challenge With growing e-commerce volumes […]