About Vibram
About Vibram
For over 80 years, the family-owned Vibram has led the world in developing and producing high-performance footwear. Their iconic yellow octagon logo is a mark of excellence, chosen by international athletes and sports enthusiasts alike. Vibram is a pioneer in shoe resoling, through their Repair If You Care project.
The challenge
Being the leader in producing high-performance rubber soles, Vibram faces the challenge of managing the environmental impact of their manufacturing processes and their high-volume global shipping operations. The company has always strived to find innovative ways to reduce its environmental footprint and strengthen its commitment to sustainability.
Movopack solution
Movopack solution
The partnership between Vibram and Movopack was a perfect match, leading to the creation of fully branded reusable Handle packaging. The Repair If You Care project, which aims to give footwear a second life, is now enhanced by Movopack’s innovative packaging solution. Vibram customers can send their worn shoes to the certified cobblers and receive them back with new soles in sustainable packaging. This not only highlights Vibram’s commitment to sustainability but also offers a unique customer experience that enhances the value of the Vibram brand.
“We can never stop raising the bar in sustainability. Movopack came at the right time, allowing us to introduce something innovative that aligns with our goals and delights our customers. We're excited about the positive impact this collaboration brings!”
The results
The results
By integrating Movopack’s reusable packaging into their shoe resoling initiative, Vibram is redefining sustainability extending the life of shoes and their packaging. This strategic move eliminates single-use waste while creating a customer experience that’s unforgettable. With every revived pair of shoes, customers don’t just receive a product — they enjoy a unique unboxing journey that embodies innovation and commitment to the planet.
