About Prénatal
About
PrÉnatal
Prénatal is a leading European brand that sells clothing and childcare products to mothers, babies, and families. With decades of experience and a strong retail network, the brand is known for its trusted products and innovative services. The Happy Box is one of its most beloved traditions, offering free gifts and useful products to women preparing for motherhood.
The challenge
The Happy Box brought joy to countless moms-to-be, but its packaging needed some improvement. The single-use cardboard boxes were not optimised in size and got discarded after one use. This resulted in large amounts of unnecessary waste every year.
Prénatal needed a sustainable and optimised packaging solution that was capable of reducing environmental impact, while still keeping the magic of the Happy Box intact.
Movopack's solution
Movopack's solution
Movopack provided the answer with its reusable packaging solution, designed to be reused more than 20 times. The new Happy Box packaging combines practicality and circularity, aligning Prénatal’s brand identity with its sustainability goals.
The process is simple and engaging: moms pick up their Happy Box in-store, enjoy the unboxing moment at home, and then return the packaging to any Prénatal store. Once returned, they receive 50 loyalty points on their Prénatal card as a reward for their sustainable action.
The results
The results
The collaboration generates a positive impact on multiple levels:
- 28,000 kg of packaging waste can be avoided every year by eliminating single-use cardboard.
- A measurable reduction in CO₂ emissions thanks to packaging reuse and size optimization.
- An enhanced customer experience, with moms rewarded not only with gifts but also with recognition for their sustainable choice.
- A boost in store traffic and engagement, as the return process brings customers back into Prénatal’s retail network.
Through this collaboration, Prénatal and Movopack have turned a cherished tradition into a circular and rewarding experience showing that even the smallest gestures can make a big difference for both families and the planet.
