Movopack partnered with Designpuntozero to introduce a fully customized reusable packaging solution tailored to the needs of a design-focused retail environment. The collaboration brings circularity directly into the in-store experience, offering customers a premium and sustainable way to take home their chosen pieces while meaningfully reducing waste and CO₂ emissions.

About Designpuntozero

Designpuntozero is a contemporary concept store where every item is carefully selected to inspire, surprise, and tell a story. Their assortment ranges from interior décor to unique design objects, each chosen for its ability to evoke emotion and convey personality. The store is known for its curated atmosphere and modern aesthetic, making the shopping experience a creative journey for design lovers.

The challenge

Designpuntozero sought a packaging solution that could match the premium nature of their products and reflect their commitment to sustainability. Traditional single-use bags no longer aligned with the store’s vision, especially when it came to larger, more delicate design pieces that required safe packaging. The challenge was to elevate the post-purchase experience while also reducing environmental impact.

Movopack's solution

To meet these needs, Movopack developed a fully customized reusable packaging created specifically for Designpuntozero’s retail experience. The bags were designed to reflect the visual identity of the store and crafted in multiple dimensions, including a dedicated extra-large format capable of carrying even the most substantial and fragile design pieces safely.

The result was a durable, premium-feeling solution that integrated naturally into the customer journey, replacing single-use packaging with a circular alternative.

The results

The collaboration led to a noticeable improvement in the overall retail experience. Customers now leave the store with packaging that embodies the same level of design and care as the items they purchase. At the same time, the shift to reusable packaging significantly reduced the store’s reliance on disposable bags, cutting waste at the source and contributing to a more sustainable operational model.