Prénatal partnered with Movopack to redesign the packaging of the iconic Happy Box for moms-to-be. By replacing single-use cardboard boxes with reusable packaging, the initiative reduces waste, lowers CO₂ emissions, and rewards customers with loyalty points and a unique unboxing experience.

About Prénatal

Prénatal is the leading brand for mothers, children and families. With over 60 years of experience and an extensive network of shops, the brand is synonymous with reliability, innovation and proximity. Happy Box is one of its most beloved traditions: a free box offering surprises and useful products to accompany women on their journey to motherhood (available at happybox.prenatal.com).

The challenge

The Happy Box brought joy to countless moms-to-be, but the single-use cardboard boxes no longer met the strategic needs of the project. Prénatal worked with Movopack to find a way to optimise the packaging and make it reusable.

Prénatal needed a sustainable and optimised packaging solution that was capable of reducing environmental impact, while still keeping the magic of the Happy Box intact.

Movopack's solution

Movopack provided the answer with its reusable packaging solution, designed to be reused more than 20 times. The new Happy Box packaging combines practicality and circularity, aligning Prénatal’s brand identity with its sustainability goals.

The process is simple and engaging: moms pick up their Happy Box in-store, enjoy the unboxing moment at home, and then return the packaging to any Prénatal store. Once returned, they receive 50 loyalty points on their Prénatal card as a reward for their sustainable action.

The results

The collaboration generates a positive impact on multiple levels:

• 28,000 kg of packaging waste can be avoided every year by eliminating single-use cardboard.

• A measurable reduction in CO₂ emissions thanks to packaging reuse and size optimization.

• An enhanced customer experience, with moms rewarded not only with gifts but also with recognition for their sustainable choice.

• An additional drive-to-store opportunity, thanks to customers returning to the shop to return packaging

  
  

  Through this collaboration, Prénatal and Movopack have turned a cherished tradition into a circular and rewarding experience showing that even the smallest gestures can make a big difference for both families and the planet.