Who’s the client? (Plot twist: it’s us)

For the first time, we were the ones briefing.

A turning point: When growth outgrows the brand

In the last 12 months we secured funding, the team grew 2.4x, our client base is 100+ companies across Europe, and we manage 1M+ reusable units. Even before that we moved from a single “standard” design, same for any client coming to us, to a packaging-as-a-service model.

As a business, we’ve grown. And it quickly became clear that it was time to show on the outside the maturity we’d reached within.

12 months of teamwork, and the result is here: a brand that reflects the energy and vision of today’s Movopack.

How we made it and what changed

We were building the plane while flying it. To find our direction, we traced our roots, held collective workshops, brainstormed, interviewed our team and clients, built mind maps, went through iterations… Phew, not an easy task!

An inward look helped us unwrap ourselves:

We started by redefining our foundations, including mission, vision, and values because we wanted every decision to point toward the same North Star.

From there, our voice and story began to take shape. We don’t want to lecture about sustainability but to build, implement, and help others do the same.

Our visual identity naturally followed. Two mirrored shells forming an open space at the center, ready to embrace any brand.

Finally, we brought it all together in this new website that tells our story with clarity and flow.

What got better for our clients

You’ll recognize us at a glance at checkout, on packaging, online. The website gets you to answers faster. And the promise you chose us for (or are about to) hasn’t changed: we turn your packaging into a sustainable element of your supply chain that generates real business and environmental impact.

It’s a public commitment:

Thank you to everyone who made this happen, especially Phoenix Brand Consultancy and Minds Agency!