Evolving values and new priorities More and more shoppers are paying attention to what’s behind the products they buy. Climate awareness is higher than ever, and younger generations, particularly millennials and Gen Z, expect brands to align with their values. Social media also plays a decisive role: information about brand practices spreads quickly, and transparency […]
Packaging as a brand message In the beauty industry, packaging is never just packaging. It is part of the brand’s story and, as a silent ambassador, conveys style, quality and emotions. Just think of how much care is devoted to the design of a product’s bottle or jar. The same attention is now also being […]
1. Material usage Let’s start with the basics: how much material do you actually use to wrap and deliver your products? Often more than necessary. Overpackaging leads to greater resource consumption, more emissions and more waste. To optimise material use, avoid overpackaging, design boxes or bags that fit the product, and switch to lighter materials. […]
Sustainability: Not Optional Anymore The fashion industry has long been scrutinized for its environmental impact. And packaging? That’s a big part of it. All those cardboard boxes, tissue paper, and plastic mailers end up in landfills or worse, the ocean. Your customers know it, and they’re not happy about it. Here’s what actually works: reusable […]
1. Durability makes a difference Cardboard does its job most of the time, but it has limits. A few drops of rain or a heavy stack during transport can turn it soft and unreliable. That’s often where reusable packaging shows its value. It’s made with thicker, sturdier materials that can handle multiple trips without losing […]
A more sustainable way to carry This is where reusable packaging for retail comes in the picture, and this is where Movopack’s circular packaging solution changes the interaction between customers and shops. Here’s how it works: at the checkout, instead of receiving another paper bag, customers can choose a reusable shopping bag, designed to be […]
Step 1: We understand and design what works for you Before we design anything, we take the time to understand how your current packaging system works. We analyse your logistics processes, storage and transport, as well as the single-use packaging you currently use, whether it’s a cardboard box for e-commerce or paper bags for retail. […]
The Hidden Cost of Single-Use Packaging Think about how much e-commerce brands spend today not just on packaging, but on shipping oversized cardboard boxes, filling them with layers of bubble wrap, and dealing with the frustration of products swimming in unnecessary materials. It’s a hidden cost that adds up with every single order. And in […]
1. Doesn’t reusable packaging have a larger carbon footprint than cardboard? This is probably the most common question. Many people think that the return process of reusable packaging generates so many emissions that it cancels out its benefits. The truth is that the manufacturing phase is by far the most carbon-intensive part of any packaging’s […]
The rise of recyclable packaging (and its limitations) Recyclable packaging has grown in importance over the last decade. To lessen their impact on the environment, many brands have shifted to packaging composed of paper, cardboard, or other readily recyclable materials. At first glance, this seems like the right move: recycling prevents materials from ending up […]
