About SAVE THE DUCK
About
Save the duck
As a certified B Corp, Save The Duck leads with purpose. Known globally for their stylish, 100% animal-free outerwear, the Italian brand puts sustainability at the heart of its identity. Their motto? RESPECT_ — for animals, people, and nature.
The challenge
Save The Duck wanted to take their in-store experience to the next level for Milan Design Week — not just through products but in every detail, including packaging. The goal: make circularity part of the customer journey in a way that feels authentic, premium, and unforgettable.
Movopack's solution
Movopack's solution
Together, Movopack and Save The Duck created reusable, custom-designed packaging to enhance the physical retail experience.
With a sleek orange design, premium feel, and branded details, the packaging mirrors Save The Duck’s bold personality while offering a clear alternative to traditional disposable bags.
The results
The results
By launching this initiative during Milan Design Week, Save The Duck and Movopack are showing how brand values can be brought to life through smart design. The branded reusable packaging creates a “wow” moment for customers, turns everyday retail into an experience, and reinforces what Save The Duck stands for — fashion that respects the planet.
And this is just the beginning – this launch sets the stage for a wider e-commerce rollout, helping bring circularity into more parts of the customer journey.
