Why branding is important
Today’s consumers expect brands to go beyond the functionality of packaging. They prefer well-designed packaging solutions that align with their values, especially when it comes to sustainability. 74% of consumers (Source: Ipsos, 2024) say that packaging design influences their purchasing decisions. Meanwhile, 60% of them (Source: Dotcom Distribution, 2023) are unlikely to make a repeat purchase from an online retailer if they receive a poorly packaged item.
From luxury houses to emerging designers, every brand knows that packaging is an extension of the brand’s DNA. That’s why custom sustainable packaging is gaining traction in the fashion industry.
Custom packaging as a competitive advantage
In such a competitive market, standing out is essential. That’s why Movopack offers 100% custom packaging solutions for fashion brands. In addition to colours and graphic design, we provide tailor-made sizes, various materials and closure methods to ensure the solution best suited to the brand’s needs.
The power of custom sustainable packaging for fashion brands lies not only in its visual impact, but also in the optimisation of logistics flows. Packaging designed to fit a brand’s products and operations can reduce shipping costs, minimise excess packaging and enhance the customer experience.
Designing custom packaging
step by step
At Movopack, we know that every fashion brand has its own identity and operational needs. That’s why our design process is completely collaborative:
- Brand analysis: we start with your products, your history and the values you want your packaging to express.
- Prototyping and testing: together we test materials and dimensions and create prototypes to ensure durability and high-quality appearance.
- Optimisation: we collaborate with your logistics team to ensure that the packaging fits perfectly with your warehouse flows and shipping requirements.
The result is sustainable packaging that reflects your identity and impresses your customers.
Conclusion
By combining custom packaging with reusability and sustainability, Movopack helps your brand deliver packaging that tells your story, reflects your values and makes your commitment to sustainability visible to every customer.
👉 Are you curious to see the customised reusable packaging we have created for our partners in the fashion industry?
