About Shaft
The heart of Italian denim
About Shaft
The heart of Italian denim
Shaft is a point of reference for Made In Italy premium denim. Born in France and based in Florence, the company honours legacy while never stops experimenting.
For the brand, every piece of denim is a work of art, crafted with passion by local artisans that blend tradition with innovation, constantly pushing boundaries while staying true to their roots.
The challenge
A missing piece in the puzzle
As Shaft gained international recognition, they realised their brand needed to be consistent across all aspects. They had nailed creativity in their collections, store designs, and social media campaigns. Yet, one crucial piece was missing: packaging. Despite the brand’s focus on product longevity, packaging didn’t reflect this commitment. Shaft needed to fill this gap in the brand’s puzzle.
Movopack's solution
Creative packaging makeover
Movopack's solution
Creative packaging makeover
Movopack stepped in just in time with a tailor-made solution. Understanding the essence of Shaft’s brand, Movopack designed reusable packaging that is both fashionable and functional. The packaging, shaped and coloured to resemble a pair of jeans, was an instant hit, making it impossible to go unnoticed.
It’s a statement piece that showcases Shaft’s dedication to innovation and the environment, as by switching from single-use cardboard and plastic packaging to the reusable alternative the brand has the potential to decrease CO₂ emissions by 75%.
The results
A perfect fit for Shaft’s vision
The results
A perfect fit for Shaft’s vision
Implemented across all online orders, the new reusable packaging elevates the customer experience to new heights. But beyond that, it sends a clear message: Shaft prioritises durability and timeless style over fading trends.
The packaging not only delights customers but also reinforces Shaft’s commitment to quality and sustainability—core values that have defined the brand since its inception.
