About Manebí
About Manebí
Manebí is a contemporary resort-wear and summer essentials brand with Italian roots and a global vision. Their products are available in prestigious stores like Harrods, Saks Fifth Avenue, and Selfridges, and in iconic locations such as Portofino, Cannes, and Saint Tropez.
The challenge
Despite their strong market position, Manebí was seeking new solutions to resonate with their young customer base and make their online shopping experience truly stand out. Preventing theft is crucial for the brand as they deliver high-quality products and aim to provide the best experience for their customers.
Movopack's solution
Movopack's solution
To address Manebí’s challenges, Movopack has launched a collaboration with the brand introducing a new packaging solution. Tailored to align with Manebí’s unique brand identity, the innovative packaging offers an outstanding unboxing experience for customers while providing a secure solution for delivering their orders. The cleverly integrated logo – represented by the iconic palm tree – ensures a subtle brand presence. Equipped with a zip, the packaging provides a safe and sleek solution perfectly in line with the needs of the contemporary resort-wear brand. Finally, each package is a digitalized product that, through a QR code, extends the unboxing experience to the Manebí online ecosystem, providing a complete omnichannel experience.
The results
The results
Introducing the reusable packaging solution not only contributes to Manebí’s corporate responsibility strategy but also reinforces it as a key component. It provides the brand with a secure packaging solution for their online order deliveries while impressing customers with a minimalist yet innovative design.
