About Yamamay
About
Yamamay
Yamamay is an Italian brand of lingerie and beachwear that, for over 20 years, has combined beauty, innovation, and responsibility. Its mission is to create high-quality, long-lasting products designed to promote the well-being of both people and the planet, with a strong commitment to sustainability and innovation.
The challenge
Reducing environmental impact without increasing costs
In 2023, Yamamay set with an ambitious goal: reduce the number of single-use packaging for e-commerce without increasing operational costs. A complex challenge, but also an opportunity to innovate sustainably.
The solution
The solution
Reusable packaging as a consumer choice
In September 2023, Yamamay launched reusable Movopack packaging as a paid option at checkout. The concept is simple: the order is delivered in branded packaging designed to be returned and reused.
The results
The results
Significant and measurable benefits
Customer response was immediate: adoption and return rates reached 35% and 25%, respectively. The benefits, both economic and environmental, quickly followed:
- Packaging costs reduced by nearly 10%
- Average order value increased by 11%
- Over 1,000 kg of single-use plastic avoided
- More than 500 kg of CO₂ saved
Beyond the numbers, the initiative also helped generate awareness through joint Yamamay-Movopack campaigns on occasions like World Water Day and World Environment Day, as well as through influencer collaborations that amplified the message.
A Growing Partnership
Following the success in the e-commerce channel, the collaboration extended offline: in 2024, a limited-edition reusable packaging was launched for the RS21 Cup Yamamay in Riva del Garda, combining circular design with brand events.
Both initiatives garnered media attention and were proudly included in the 2023 Yamamay Sustainability Report.
Spoiler Alert!
Circularity doesn’t stop at checkout. Yamamay & Movopack are already working on the next revolutionary step. Stay tuned for what’s coming next!
Spoiler alert!
Circularity doesn’t end at checkout — stay tuned for our next revolutionary step!
