MILAN, ITALY and LONDON, UK – 28 NOVEMBER 2024: Movopack, the company providing e-commerce platforms with circular and sustainable packaging, has raised a £2M ($2.5M) seed funding round led by early-stage investor 360 Capital, with participation from Greiner Innoventures and Techstars.

This funding will turbocharge Movopack's official launch in the UK - the company’s first expansion outside of Italy - to help tackle a growing packaging waste crisis, where an estimated 1.7 billion pieces of plastic are discarded weekly. As the EU introduces legislation that will require 10% of e-commerce packaging to be reusable by 2030 (rising to 50% by 2040), Movopack offers e-commerce retailers cost-effective, returnable and customisable packaging solutions to help them meet these targets affordably. The UK expansion marks an important milestone as British retailers increasingly prioritise approaches that align with corporate environmental goals and consumer demand for eco-conscious options.

Movopack’s UK launch will allow consumers to easily return packaging through the extensive Royal Mail postal system, providing access to any of its 115,000 postboxes across the country. This infrastructure ensures a seamless return process, helping UK retailers adopt Movopack’s circular packaging while offering a sustainable solution that is convenient for their customers.

The Milan-headquartered company was co-founded by high school friends Tomaso Torriani (CEO), Alberto Cisco (CCO), and Andrea Cipollone (COO), who recognised the environmental oversight of single-use e-commerce packaging and the lack of affordable and practical sustainable alternatives.

Movopack’s packaging, made from recycled plastic bottles (rPET) and woven recycled polypropylene (PP), is designed to endure postal handling and can be reused by retailers up to 20 times. Compared to standard e-commerce packaging, which typically uses single-use cardboard with 70% recycled content, each Movopack package—when reused 20 times—delivers significant environmental benefits. This robust, sustainable alternative to single-use packaging reduces CO2 emissions by 84%, energy consumption by 80%, and water consumption by 76%, according to a Life Cycle Assessment conducted by Life Cycle Engineering.

Tomaso Torriani, CEO and co-founder of Movopack, comments: “This funding round demonstrates the growing enthusiasm for Movopack's potential to transform the e-commerce industry with sustainable, circular packaging solutions. We’re particularly excited about this investment as it enables us to launch in the UK at a time when the demand for sustainable solutions has never been stronger. Consumers and brands alike are seeking impactful ways to contribute to a world where societies and economies can grow and thrive without compromising the environment - and we are here to meet that need. At Movopack, we’re working on making sustainability not just an option, but a standard in e-commerce."

Lucrezia Lucotti, Partner at 360 Capital, adds: “To date, sustainable packaging for e-commerce has garnered growing attention; however, it continues to be marked by fragmentation, and, notably, a lack of digital integration. We are backing the movement to make e-commerce more sustainable through our investment in Movopack’s returnable e-commerce packaging. As they launch in the UK, we believe Movopack is perfectly positioned to lead the charge in transforming how brands implement sustainable practices, and we are glad to support their mission.”

Lukas Seemann, Senior Investment Manager of Greiner Innoventures, adds: “Our investment in Movopack reflects our commitment to driving innovation within the packaging industry, particularly in offering sustainable approaches. By supporting Movopack, we are investing in a promising startup dedicated to reusable packaging solutions, which aligns with our strategic focus on circular economy initiatives.”

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About Movopack

Movopack provides circular packaging systems that help retail and e-commerce companies eliminate single-use waste. Founded in Italy by high school friends Tomaso Torriani, Alberto Cisco, and Andrea Cipollone, the company offers customisable, returnable packaging paired with an efficient return logistics system. With 100+ clients in Italy and the UK, Movopack delivers cost-effective solutions that reflect each brand’s unique identity.

About 360 Capital

360 Capital is an early-stage venture capital firm, investing in Europe and focusing on Deep Tech, Climate Tech, and Digital-First solutions, ranging from pre-seed to Series B stages. Since 1997, 360 Capital has supported talented entrepreneurs in the creation of high-growth technology companies. Led by an experienced team based in Paris, London, and Milan, 360 Capital manages €500M in assets and maintains a portfolio of over 70 holdings across Europe.

About Greiner Innoventures

Greiner Innoventures is Greiner’s innovation incubator and, as a corporate business angel, works with start-ups to further develop their ideas. Greiner Innoventures looks to where the future is happening and consistently implements these future topics in an entrepreneurial way. The start-up hub focuses on circular business models and related issues for Greiner’s divisions and customers. The long-term and best possible goal is to develop new components of the Greiner portfolio from investments and spin-offs. Greiner Innoventures is based at the weXelerate Innovation Center in Vienna.

About Techstars

Techstars helps founders succeed. Through our global accelerators, we invest in early-stage startups led by founders building a better future for everyone. We leverage our vast network of alumni, mentors, partners and investors to support entrepreneurs and build thriving startup communities. Since 2006, we have invested in industry-defining companies including Chainalysis, Zipline, DataRobot, Alloy and many more.

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