Movopack’s reusable bags enter the pop culture universe of Funside and Funko! Created for Lucca Comics & Games, the bags are available exclusively at the event and designed to accompany fans on their next shopping trips to Funside stores.

The project extends the Lucca Comics experience beyond the event, connecting it with Funside’s network of 50+ stores across Italy. Fans who return their bag in-store receive a free Funko Bitty Pop Blind and an exclusive badge on the Funside app, giving them another reason to come back.

Who is Funside?

Funside is Italy’s largest chain of stores specialising in pop culture, with over 50 locations across the country. Its offering includes manga, comics, board games, role-playing games, trading cards, Funko Pop figures and merchandise for fans.

The Challenge

For Lucca Comics & Games, Funside wanted to offer a shopping bag that would encourage customers to return to its stores while offering a reusable alternative to single-use bags.

The Solution

Together with Movopack, Funside launched a reusable shopping bag in collaboration with Funko, available at the Funko stand at Lucca Comics & Games for €1, or free with a minimum spend of €50.

The project connects the event with Funside’s physical store network through three simple steps:

• Get the bag: From 28 October to 1 November, the reusable shopping bag is available exclusively at Funko stands during Lucca Comics & Games.

• Return to store: Present the Funko Lucca shopping bag and the Funside app with a registered profile to receive a free Funko Bitty Pop Blind and an exclusive From Lucca to Funside badge, with no additional purchase required.

• Reuse it: Fans can use the bag for their future purchases in store.

The Results

Retail clients using Movopack’s reusable solutions are seeing tangible results: a 47% increase in average transaction value and return rates of 34%.

Beyond its environmental impact, the project creates a link between Lucca Comics & Games and Funside’s network of over 50 stores across Italy. For Funside, this is an opportunity to strengthen relationships with a community that shares common interests and returns to stores to discover new releases, collectibles and products related to its passions.

The project shows how a reusable shopping bag can help build customer loyalty and create new opportunities to drive in-store visits.