When reuse is a core value, even packaging tells the brand's story. R5 Living, a B Corp based in Bergamo that reinvents household cleaning and personal care products with concentrates and refillable bottles, has chosen Movopack's reusable packaging to complete its circular model. Customers return the packaging by depositing it in any post box in Europe, Movopack collects and sanitizes it for reuse more than 20 times, closing the loop on an experience that is fully in line with the brand's values.

Who is R5 Living

R5 Living is a Bergamo-based company that is reinventing household and personal care products with sustainable formats based on refillable bottles and refills, reducing single-use plastic and waste throughout the supply chain. As a B Corp, it is part of a global movement focused on positive social and environmental impact, promoting more responsible consumption. It invests in concentrated technologies, optimizing the combination of product effectiveness and reduced environmental impact.

The Challenge

For R5 Living, finding reusable packaging that could protect items without relying on single-use plastic or cardboard was a priority. In 2021, the market only offered a handful of convincing alternatives, mostly from Northern Europe, and Cristina (R5 founder) was struggling to find a solution.

The Solution

The answer came from the nearby city in Italy, with Movopack and its reusable packaging with a protective layer inside. After an initial testing phase with a non-branded solution, R5 Living introduced a fully customized packaging for its brand, which can be selected at the e-commerce checkout. 

Returns are simple: customers scan the QR code on the packaging and deposit it in any post box in Europe. Movopack takes care of collection and sanitization, so that the packaging is ready to be reused more than 20 times, closing the loop of a fully circular experience. 

To further engage customers, a prize contest was launched from December 8, 2025, to March 8, 2026: simply scan the QR code on the golden ticket included in the package and fill out the questionnaire with their personal information.

The Results

With Movopack's reusable packaging, designed to circulate more than 20 times, R5 Living can reduce packaging waste by up to 98%. But the most significant figures come from customers: 96% said they were satisfied with the experience, 84% said their perception of the brand has improved, and the NPS reached a score of 75. Confirming this enthusiasm are over 100 positive reviews on the R5 Living website.