Joe Zampetti, an Italian pet store chain part of DMO Pet Care, the group that owns L’Isola dei Tesori, has introduced a reusable shopping bag with Movopack across all stores. The bag can be reused for subsequent purchases or returned in-store to be sanitized and put back into circulation.

A model designed to reduce reliance on single-use shopping bags and make reuse part of everyday shopping: the same bag can accompany customers from one purchase to the next, then be brought back to the store and used again.

Who is Joe Zampetti

Founded in 2017, Joe Zampetti is an Italian pet store chain specializing in products and services for companion animals, from food and accessories to hygiene, wellbeing, aquariums and grooming. It currently has 25 stores across Puglia, Molise and Campania and, since 2022, has been part of DMO Pet Care, the group that owns L’Isola dei Tesori.

The Challenge

Joe Zampetti wanted to reduce the use of single-use plastic bags while offering customers a more durable solution designed to be used multiple times.

The real challenge was to make reuse a simple and natural behavior for customers who regularly return to the store to purchase products for their pets, integrating it into the everyday habits of pet lovers without adding complexity to the shopping experience.

The Solution

To address this need, Joe Zampetti developed a reusable shopping bag together with Movopack, designed to be used multiple times, and made to be durable and washable. The bag is available at all stores for €1.40.

The process is simple:

• customers purchase the bag and reuse it for subsequent shopping trips;

• when they no longer need it, they can return it at the checkout of any store or free of charge via a postal box;

• Movopack sanitizes the bag and puts it back into circulation for a new customer to use.

The Results

According to an LCA study by Movopack, compared with single-use paper bags, after 20 uses this bag can reduce:

• up to 97% of packaging waste

• up to 96% of CO₂ emissions

For a pet store, a reusable shopping bag can create value beyond reducing single-use bags. Food, snacks, litter and pet care products are purchased regularly, meaning the same bag can accompany customers from one shopping trip to the next. Bringing it back to the store, either for a new purchase or to return it when it is no longer needed, creates a concrete opportunity to bring customers back to the store and strengthen their connection with the brand over time.